ITM501 MoD 3 Case the internet as social media Essay

ITM501 MoD 3 Case the internet as social media - Essay Example Social network is a very useful tool for advertisement in our era. Social media is a virtual network where people can view, create and share different information. For marketers, social media is the most convenient way to reach maximum number of customers at the same time. As people can share their ideas and opinions via social media, the company has an opportunity to get feedback from social media. Social media is different from other traditional media in terms of reach, frequency, performance, immediacy. With the change in lifestyle, social media has gained popularity among individuals, especially among the young, as it is very fast. In our case it will be discussed how far social media is able to provide business with new information. Impact on information availability to business: use of social media The case of Dave Carroll and the incident with his musical instrument, a guitar, during his flight from Toronto to Nebraska with the United Airline brings to our attention the effect iveness of social media in providing useful and new information related to the business houses. The United Airlines, being a Fortune 25 company, did not take heed of the concerns of the young musician, Dave Carroll. The United Airlines ignored his claim that his guitar was damaged and devalued by the United Airlines personnel during the journey as a result of mishandling of his guitar and baggage. In order to make his point and gain support against the airline giant, the slender musician used the social media on the Internet to make a viral response with the support of billions in the community (Al-Deen &   Hendricks, 2011). The social media on the Internet uses its unique features of connectivity as well as immediacy to reach out to millions of members in the community very easily through videos, public messages, etc. Social media has a rippling effect in terms of spreading the message across the communities and making new and useful information available to the companies (Sigala ,  Christou, &  Gretzel, 2012). In this case, the preparation of the video by the musician, which cost hardly $200 helped him to send the message of his dissatisfaction with the customer service provided by the United Airlines (Harvard Business School, 2010). The information spread like a virus, and it easily reached the top of the management of the United Airlines. This information is of extremely high value to the United Airlines as it is publicly available and, along with it, the image and goodwill of the company is affected. Thus the availability of the information in social media creates an impression in the minds of the customers and impacts the interest levels of the consumers to access the services of the company (Kerpen, 2011). In this case, the availability of the information from Dave Carroll and the entire description of the event of breaking of his guitar were displayed by the musician on YouTube. This information reached very easily the management, and this helped the top management to limit the risk of loss of goodwill and the loss of revenues due to reduction in the customer base. There are, however, various other alternatives where the information on the operations, customer service and customer grievance is readily available to the business. This helps the companies to assess the value of brand image in the market and the acceptability of its services

The implications of culture on development of regional marketing Essay

The implications of culture on development of regional marketing strategies - Essay Example Consumers in economies where the financial condition of the region is only developing are relatively more inclined towards considering the price before they consider the brand of the product or service. It is can be observed in this case that the economy of the region has a widespread influence on consumption behaviours. It would therefore be a question to consider whether or not the cultural values of a region, which are just as widespread and more deep-rooted, influence consumer consumption and the consumers’ responses to the market as well. The study performed by Merrilees, McKenzie and Miller was one that was based on the differences between consumer responses to the practice of retailing across different cultures. It was found that the "cultural factors seem to be important in explaining the differences across the two countries... Retail marketing strategy needs to tailor itself to these different market needs, though the likeliness is that the Estonian situation will gradually evolve toward the Canadian one and Estonian retail strategy will have to be flexible to eventually move in that direction"2. While the above statement appears to have provided a comprehensive illustration of the findings of the research, it can be observed that there is room for the evaluation of the consumers’ responses to marketing across differing cultures. A research conducted by Laroche found that culture plays the role of a differentiator between the usages of mechanical avoidance methods across consumers of different countries. The research suggested that even though marketing and promotion is subjected to negative mechanical avoidance, the exercising of behavioural avoidance towards marketing and promotion was found to be reliant on the culture of the respective country3. Laroche, and Cleveland and Laroche believe that culture holds a position that is of undeniable relevance when considered for its influence on the decision making process that consumers

How to Write a Theatre Dissertation

How to Write a Theatre Dissertation Writing a successful theatre dissertation is a process which requires balancing two core ideals. You must on the one hand display creativity, however at the same time you must demonstrate that you understand the key concepts of your study, and that you are capable of producing a confident piece of academic research and writing. In any theatre degree the primary skill that you are looking to display is creativity. Therefore your theatre dissertation should fulfil that creativity whilst at the same time demonstrating all that is necessary in a serious piece of academic writing. Whilst there are many ways to ensure that your theatre dissertation is stylistically impressive, there are several practical steps which need to be taken in order to ensure that marks are not taken off for easily avoidable mistakes. A good idea is to begin by reading another theatre dissertation to gauge what might be required from your piece of work. Copies of past theatre dissertations are often to be found in University libraries. In your theatre dissertation you are looking to carry out a sustained study of a specific topic. The question you eventually chose for your theatre dissertation must show a clear objective and the topic must be well researched. If your question is a vague one then your theatre dissertation will in turn be vague and less impressive, and it will also be more difficult and more time-consuming to research. When proposing a topic you should look at several factors such as the relevance of that topic, your interest in that topic and the feasibility of that topic. Once you have settled on a topic and a question for your theatre dissertation then you can narrow down which past theatre dissertations you should study. Through producing your dissertation your aim is to expand and deepen your knowledge of the subject. The most vital step when setting out to produce a top quality theatre dissertation is to work out a timetable, which you will then religiously stick to. This will assist you in obtaining the relevant source material, and at the same time will also be an insurance against unexpected catastrophe. Once you have finished writing you will also need time to carefully and thoroughly proofread and copy edit everything you have written, checking for spelling and grammar errors, and making sure that everything is formatted correctly. This will help to make sure that your theatre dissertation is factually and stylistically consistent. Finally your theatre dissertation should be clearly referenced. It is very important that the style of referencing should be consistent throughout. Referencing is important for many reasons, specifically to avoid any unfounded accusations of plagiarism. Poor referencing can also lead to docked marks. * When writing a good theatre dissertation it is vital that you pace yourself properly in order to best avoid a panic in the final few days, and to give yourself time to reflect on your research and to encourage your creativity. Another important early step on writing your theatre dissertation is to determine what kind of analysis you are being asked to make, and then to look at the plays or concepts you are writing about. Ideally your theatre dissertation should be a sustained argument. When writing your theatre dissertation you should show just as much creativity as you would in practical work. You need to work out how you are going tot go about studying the topic of your dissertation – in this way your theatre dissertation is a test of independent thought. Displaying a creative streak in your work is, whilst important, rarely going to be sufficient. You also need to be able to show through your theatre dissertation the ability to produce a serious academic analysis of your chosen topic. Independent enquiry into the topic of your choice is essential. You must have familiarity with appropriate research methods. Theatre studies cannot be separated from social context and historical moment. Mere simple description of your subject will not be enough, and will not show that you have gained a thorough understanding of the issues and concepts of your degree course. A successful theatre dissertation should be full of analysis, critical evaluation and discussion of your topic. It is of vital importance that you show what it is that you have learnt. A theatre dissertation tests your ability to present a sustained academic argument in clear, logical prose. Your theatre dissertation must show that you are confident in creating the scholarly apparat us necessary to support your argument. A well structured, confident theatre dissertation should be your final goal. * Your theatre dissertation will more likely than not need a title page and a page of contents. There is often other vital information which needs to be included at the beginning of your theatre dissertation such as a plagiarism declaration. At the end of your theatre dissertation there needs to be a bibliography of the sources used. As has been mentioned before your theatre dissertation needs to be thoroughly and correctly referenced throughout. Stylistically it is important that you avoid colloquialisms or sloppy grammar in your theatre dissertation, although a theatre dissertation doesn’t need to be overly formal. You should always ensure that you stick to the central thread of your argument. Most dissertations are divided into five or six chapters. Paragraphs should, ideally, be approximately five or six sentences long, and should have good linking words and phrases. Your text should be easily navigable for the reader with obvious ‘signposts’. When writing you should try to avoid personal language such as ‘I’ as far as possible, unless instructed otherwise. You should more likely than not double space your text. When using long quotations of four lines or more you should indent on the left hand side of the page. You should not rely overly on source material for your theatre dissertation, as this does not go far enough to show independent and original thought. Through following the correct practical steps and by staying stylistically fluent and consistent then you can produce a high quality theatre dissertation.

Politics Paper :: essays research papers

One of the first things we have learned about politics this semester is that there is a constant struggle over the true definition, especially in how broad or narrow the definition is. When Thomas Jefferson wrote that â€Å"Politics are such torment that I would advise everyone I love not to mix with them.† it is understood that he is referring to the electoral and governmental aspects of politics. If Dr. Michael Rivage-Seul and Leslie Cagan were to read this quote, they would argue that Jefferson has an extremely narrow view of politics and that if one were to desire a more accurate definition, they would have to look further than the restrictive culturally accepted definition. Martin Luther King, Jr. would also disagree with this definition but he I think he would have a bigger problem with the advice that Jefferson is giving. All three of the authors that we have looked at would, in one way or another, be forced to disagree with Jefferson based on the principles that they try to uphold and emphasize in their writings and speeches.   Ã‚  Ã‚  Ã‚  Ã‚  According to Dr. Michael Rivage-Seul, we are living in a world full of deceit and human frailty. He stresses this particular point in his essay â€Å"Taking Risks in Plato‘s Cave† which helps to illustrate that not everything we know to be true is actually true. He also believes that, just as in the parable, we have an obligation to ourselves to look at all aspects and trey to understand all observed viewpoints. His words enforce this belief when he says â€Å"We can’t begin our escape from ignorance without the intervention of an outsider, without listening to others.† (Rivage-Seul, 6). In his teachings, Rivage-Seul tries to highlight the importance of thinking for ourselves and always being weary of a socially accepted truth.   Ã‚  Ã‚  Ã‚  Ã‚  If Leslie Cagan, author of the essay â€Å"What is Politics?† was asked to comment on Jeffersons’ quote, I would imagine that she would probably scorn him for his narrow minded view of politics. I am also led to believe that she would say that Jefferson was no more politically aware than the rest of the general public because of the common ignorant definition they share. Cagan would argue that politics has to do with just about everything in the world and he stresses the complexity and immeasurable depth in the word when he says â€Å"How we understand (and therefore act out of that understanding) â€Å"politics† and â€Å"political struggle† is no small matter.

The Secret Lives of Bees

The Missing Piece of the Puzzle Delis Lilies Kettering College Medical School of Arts The most obvious symbol of the Black Madonna in the writings of Sue Monk Kid represented a character of strength, endurance, stability, and a loving Mother. Many people ask themselves this question, â€Å"What is my true purpose in life? † Or â€Å"Who am I meant to be? † Most of the time they get an answer based on a religion, inspirational readings or thought. The Virgin Mary, the Black Madonna, is history's example of a mother.She is sensitive and firm, relatable and divine. The Black Madonna teaches Lily that she has mothers all around her, Rationale's protection, Mayo's caring, and Augustus love, Lily finds a mother in everyone around her, including herself. Sue Monk Kid begins her story with a character by the name of Lilly Ray, a fourteen old girl who lives with her abusive father, T-Ray Brown. Lily had the tragic experience of losing her mother at a young age. She never had the intimate relationship that comes with having a mother in your life.She never experienced the soft voice or embrace of a mothers loving arms, something she longed for all her life. Life has a funny way of eating us down the path we are destine to take, but at the same time, comforting us with situations that are unpleasant. The people that we meet on our Journey are people we are destined to meet. Rosalie, a black house keeper who lived in the south and worked for T-Ray, was one of the closes things Lily could call a mother figure in her life. Lily and Rosalie shared a common ground.The two loved each other and at the same time, longed for something deeper in their lives. Sue Monk Kid teaches us the importance of relationship and the power of female community. Lily longs for her mother and cherishes the few possession of her mother. She keeps a box of her mother's memories buried in the orchard. In the box, there are photos, a pair of white gloves, and a wooden picture of a black Ma ry with the words â€Å"Tiburon S. C. † on the back. Every time Lily feels alone or unhappy, she digs the box up. Sue Monk Kid demonstrates the significance of mothers to adequate human development.Everyone, regardless of circumstance or color, needs a mother. Lily's journey brings her to a place where transition and fate kisses face to face. Unfortunately, it also ends a relationship with her father whom she loved but didn't understand. The Black Madonna serves several functions in Sue Monk Kid writing. It symbolizes as a surrogate mother to Lily seeing this was the only image she could relate back to her mother. However, the real meaning and symbolization comes from Catholic Catechism. Catholics place high emphasis on Marry roles as the protector and intercessor.The Church holds the Blessed Virgins Mary, mother of Jesus Christ, in special regard. They feel a strong personal relationship to Mary as Lily did to Rosalie and the Bodyweight home. She is in a sense, mother to all . Just as Lilly turned to August for love and support, the Catholics turn to Marry Madonna for the name type of affection. The Black Madonna, through the teaching of August, gives Lily the strength and confidence to begin to change the way she thinks about her father's behavior. Sue Monk Kid captures the bravery of Lily's actions.In a time when slavery was still present and in its strongest form, Lily was able to gather strength from the Madonna and her circle of friends to make her passage way to wholeness and a new beginning. Many different faiths and religions view the icon ‘Mary Madonna' in different ways, but for Lily's life, it would be the life changing motivating factor to start her on a new road of healing and freedom. Lilly sees honey for sale with the same picture of a black Mary that her Mother had. She discovers that a women name August Bodyweight sells the honey and Lily travels with her friend Rosalie to the Bodyweight home.Lily meets the sisters, August, June, and May, who lives in this bright pink house. She was so nervous of the unknown; she began to lie to them about her past. It is human nature to hold onto to something from our past that brings us shame. We cling to the memories of the past; for it is there we can find peace and comfort. August is a black single woman who lives with her sisters and helps run her family business. She invites Lily and Rosalie to stay in the honey house. As time moves on, August develops a special bond with Lily becoming a surrogate mother to her.In each person's life, much of the Joy and sorrow revolves around attachments or affectionate relationships making them, breaking them, preparing for them, and adjusting to their loss by death. Among all of these bonds, are the special bonds – of a mother or father we cherish the most. Bonding does not refer to mutual affection between a baby and an adult, but to the phenomenon whereby adults become â€Å"Committed by a one-way flow of concern and affec tion to hillier for whom they have cared during the first months and years of life,† (hacker 20011). According to J.Robertson in his book, ‘A Baby in the Family Loving and being Loved,' individuals may have from three hundred to four hundred acquaintances in their lifetimes, but at any one time there are only a small number of persons to whom they are closely attached (Robertson, 1982, p. 53-54). He explains that much of the richness and beauty of life is derived from these close relationships which each person has with a small number of individuals such as, mother, father, brother, ester, husband, wife, son, daughter, and a small cadre of close friends (Robertson, 1982, p. 3-54). Attachment is crucial to the survival and development of human kind. August makes the most important statement Lily would ever receive about the black Mary and who she is; â€Å"Our Lady is not some magical being out there somewhere, like a fairy godmother. She's not in the statue in the parlo r. She's something inside you† (Kid, 288). It is at this point Lily discovers where her true strength comes from. She sees it inside of her. As this story unfolds, Lily is now able to make peace with the past and with her father.She understands the hurt she was feeling but never took the time to see that T-Ray was also dealing with his own daemons and hurt. It was the hate and bitter heart oft-Ray that drove Lily on her journey, but it's her destiny that leads her to a new hive of mothers, and falls in love with who she is inside.

How does Michael Henchard Suggest Lucetta Is Shallow where does she come from?

Lucetta enters the story when Elizabeth Jane meets her at her mother's grave. Elizabeth -Jane noticed that it was a lady much more beautifully dressed than she. This mysterious woman disappears in to the distance as Elizabeth goes to confront her. Soon Elizabeth Jane meets Lucetta for the second time, she sits on the bench inside the churchyard. Lucceta asks if Michael is well. She tries to help Elizabeth in her troubles. She soon leaves after she made a proposal about Elizabeth coming to stay with her. Elizabeth accepted the offer and soon she had moved in with Lucetta. The story continues from there. Lucetta's antics begin at chapter twenty one. She begins to show us how shallow she is when she hears her servant showing a visitor into the room. Lucceta decides to put on a little show for a visitor † she flung herself onto the couch in the cymarecta curve with her arm above her brow.† She puts herself into a curved position to make her self look irresistible to any visitor who may happen to step up to her quarters. It turns out that it is Donald Farfrae and of course lucceta knows how to play him like an instrument. At first she stupidly jumps up in fright and hides behind a curtain because she is so pathetic this is already a good example to show how shallow she is, to take time to beautifully arrange herself and when it comes to it she is startled by the thought of herself being seen when that is what she really wants. She hid behind the curtain † in a freak of timidity†. She seems to have a lot of fun taking farfrae to pieces. She explains to him that he must sit down now that he is here. They start chatting and we gather that Lucetta knows a lot about men in the way that she turned a level headed business man to the colour of â€Å"modest pink†. The impression that we get from the conversation with farfrae is that she loves to play with people and she doesn't worry about the consequences. At first she is just playing with Donald, then she finds that he has seemed to get the wrong idea out of the act and has fallen in love with her. Still she plays along in the game and entices him even more with lines such as: † you are quite interesting†. From the window Lucetta sees that a young family is being torn apart because the young man is finding it hard to find a job in Casterbridge. â€Å"The girl's lips quivered† she horrified in the thought. Donald goes to impress Luccetta by giving the men jobs. We can definitely see that he is trying to impress Lucetta because this is something that he would usually do. She explains after that† Lovers ought not to be parted like that. Donald quite agrees and then leaves because he has important work to carry out.

The Achievement of Racial Equality essays

The Achievement of Racial Equality essays Letter from Birmingham Jail vs. I Am Prepared to Die In both Martin Luther King, JRs Letter from Birmingham Jail and Nelson Mandelas I Am Prepared to Die, the authors present their idealistic views of racial equality and their ideas of how that equality should be achieved. In his letter, King states, I cannot sit idly by in Atlanta and not be concerned about what happens in Birmingham. Injustice anywhere is a threat to injustice everywhere (224). With these statements, King concentrates on the injustice around him and how that prejudice affects King and his people everywhere. He chooses to peacefully strive to achieve the goal of a socially and racially equal society. In his statement in the Pretoria Supreme Court, Mandela says, I have fought against white domination and I have fought against black domination. I have cherished the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities. It is an ideal which I hope to live for and to achieve. But if it needs be, it is an ideal for which I am prepared to die. (267) Here Mandela states that he has, as does King, an idealistic notion of a racially equal society, but that he is ready to do whatever possible, including using violent action, to achieve it. Both writers express a compassion for creating a peaceful environment; both writers speak of fighting for their cause but with different types of action. King reflects on the problem and the peaceful methods he uses to fix it, while Mandela stresses that he will use whatever means necessary, including violent ones, to fix it. In this comparative analysis, we will explore the different methods of activism King and Mandela each use to achieve their common goal of a racially impartial world. Martin Luther King, JR spent his days of activism engaging in a peaceful battle wi ...