Creative use of English Essay Example | Topics and Well Written Essays - 2750 words

Creative use of English - Essay Example The use of language in Rebecca can be best understood when approached phenomologically as they reflect the perception of the perceiver and seemingly constitutes a prototype that is culturally defined and generated infinitely everytime there is an attempt at understanding it through the process of cognition. Thus cognition and language play are essential categories that wrestle dialogically until a decision in sentence production is taken everytime to fix or anchor authorial intent. But it does not rest there, as cognition is also an attempt to translate all linguistic and communicative possibilities for each level of word play or use at the lexical stage and at the level of poetic metaphor and metonymy at the semantic level. "It is clearly understood that one of the qualities that all languages have in common is their "creative" aspect. Thus an essential property of language is that it provides the means for expressing indefinitely many thoughts and for reacting appropriately in an indefinite range of situations" (Chomsky, 1965) Chomsky unlike Humboldt argues for the necessity of a universal grammar, which must accompany a generative grammar that "assigns to each of an infinite range of sentences a structural description indicating how this sentence is understood by the ideal speaker hearer" and is also "perfectly explicit" (Chomsky, 1965). Humboldt talks about the truly creative aspect of man's cognitive faculty and how man resolves particular creative challenges given to them since language cease to be just syntagmatic and paradigmatic modes of representations and enter the reader's "horizon of expectations" (Jauss, 1982) and self-conscious-ness as Hegel situates it. Thus the cognitive "potentialities" (Jauss, 1982) as per the Reader-response theory are derived out of cumulative responses of readers and hence is rests outside the individual mental struggle with understanding and is thus more result oriented. But cognitive approach concerns itself more with the working understanding of the mind as it tries to derive and synthesize meanings out of language that are creatively distorted beyond their functional and immediate lexical meanings and also not quite semantically or culturally relevant but intertwined with the progress and context or mood of the narrative itself. Thus in Rebecca, word play, unlike say as used in Finnegans Wake by Joyce is less a universalization of the protean qualities of dream. Both the novels use creativity through language to represent the conventions and the workings of the sleeping mind that are communicative but in a many possible ways. Cognition thus comes when language is embedded in a larger social or narrative context and faces danger in a new usage that challenges it to redefine language use and deconstruct all grammatical pragmatism. Thus new semantic domains can be best analyzed through deep introspection and understanding of reader's role in interpreting metaphors while deciphering language. Metaphors are thus the dominant demarcators of new language constructions that lack any objective ready meaning and rests mainly on conceptualization, categorization, grammaticalization and the use of language for communication of meaning. It lacks any older positivist paradigms of linguistics and archetypal expressions. Rebecca uses an archetypal imagery of dream sequence to indulge into creative language play so as to

Nature vs. Nurture Research Paper Example | Topics and Well Written Essays - 1000 words

Nature vs. Nurture - Research Paper Example This paper aims to critically assess different schools of thought regarding the issue of nature vs. nurture. Famous anthropologists of all time including Edward Wilson, Sherry Ortner etc. have provided their in-depth addresses regarding nature vs. nurture debate. These anthropologists have greatly provided three distinctive grounds of understanding the issue of nature vs. nurture. Before understanding the addresses of differing schools of thought, it is imperative to note that the analogy of any individual cannot be solely dependent upon one factor (Gass, 2007). Looking at the issue of nature vs. nurture, it can well state that the socio-biological school of thought claims that it is the nature which is more likely to dominate nurture. It is said because the genetic patterns of human beings are able to work favorably than with un-relative selection of genes. In other words, it can be said that association between the genetic relatives is more likely to be effective rather than being connected to strangers. This may come under the standing of nepotism. This concludes that a person may be angry because the family that he belongs have higher rate of anger-showing behavior. This may genetically get forwarded to kin selected in relative genetic structure. In many settings of human interaction, it has been noted that individuals may be able to undertake a strong decision because they believe that the family genes will allow transmission of same flexible behavior to upcoming generations. Similar patterns of needs and desire among human beings are noted when the genetic mapping of their cells is relative to each other. This has also been proven by science that cell generation may have equal characterization. However, this can also lead to another argument stating the weaknesses of a human to be transferred to upcoming generations (Fotaki, 2011). Secondly, a most powerful yet a very logical school of thought are considered to be feminist. It is because the nature and nu rture of babies would always be associated with women one way or the other. This is because they are the ones who will share the experiences forward by educating and training kin (Shankman, 2011). It will not be incorrect to state that the feminist school of thought has basically rejected old school of thought that have not considered the feminist view or cultural representation of women. Herein, it should be marked that the feminist view is based upon gender and not sex. It is because the phenomenon of gender is basically a statement role given to an individual as perceived in the culture. On the other hand, sex is a universal depicter. By understanding this, it rather becomes clear that nature and nurture is greatly affected by the way they are living as a gender in any society (LeVine, 2010). Women raise children under different settings having experiences of their representation. This is the major reason behind different behavior among people. The gender difference has made it q uite evident that nurture of individuals may be affected y large depending upon the environment. In this way, the feminist view rejects the concept of genetic linking of cells that makes upon behavior pattern theory. The anthropologists who look at the issue of nature vs. nurture in a more appropriate manner may categorize human experiences into two categories. Firstly, it is the mental domain of people where individuals are more likely to have an opinion about them. The

Assess the impact of Export Processing Zones (EPZs) on consumers and Essay

Assess the impact of Export Processing Zones (EPZs) on consumers and employees in developing countries. Answers should draw on examples and theories of international trade taught on this module - Essay Example Export Processing Zones holds pregnant promises to developing countries, with the hope of enlivened economy through foreign direct investors. It is just fitting therefore to study how they have affected developing societies through the eyes of the consumers and the laborers. EPZs are also designed to generate jobs for locals. With the presence of foreign investors and with the usually cheap labor in developing countries, Export Processing Zones promise job opportunities and improvement. Aside from the locals directly employed in the EPZs, it also adds to employment through backward and forward linkages. Backward linkage is formed through raw materials and financing suppliers which are mainly locals while forward linkage is observed through the spending of employees of EPZs (Ahmadu). The ability to export products even by developing countries, and benefit that they gets from the trade is clearly described by David Ricardo in his theory of comparative advantage. According to Ricardo, even if a country has the absolute advantage in all products, meaning he is the most efficient among all countries in production, it will still be worthwhile to trade with another country, so that both would be benefitted (Mankiw, 1998). David Ricardo constructed a two-country, two-good example with one country having the absolute advantage in the production of both and using the concept of opportunity cost, he was able to conclude that even in this situation trade would make both better off as this allows each country to specialize in the product that he does best. The Labor condition, however, is also a question. EPZ workers are observed to receive lower wages than their non-EPZ workers counterparts. In Sri Lanka, for example, earnings of workers in the electronics sector are slightly lower than the national wages in the same jobs while in South Korea and the Philippines, payment for overtime works are tied to normal working hours (Ahmadu). Payment incentive schemes that include "demerit points" that affect wages and job security increased work hours and inensity (Ahmadu). This disadvatanges happens due to the absence of regulatory authorities in Export Processing Zones. Due to this adverse work condition, unionisation is prevalent among EPZs, although union activities are limited in some countries. In the Philippines, for example, strike are unathorized, based on the recognition that EPZs are very crucial to the country's economic success. On Employment: The Philippine Case The Philippines has four Export Processing Zones, found in the provinces of Bataan, Cebu, Benguet and Cavite. Among these are 16 government-administered regional industrial centres and 36 private-owned businesses. The EPZs has been strongly supported by the past administrations beginning from President Marcos up to the Arroyo Administration. A study of the Center for Applied Research and Library Services in the country, however, has revealed that EPZ has been discriminatory against women in terms of employment with women required to be single and college educated while men are not and that jobs that require higher skills are usually given to men

MBA Advertising Plan Essay Example | Topics and Well Written Essays - 5500 words

MBA Advertising Plan - Essay Example While the advertising plan proposes the use of advertising media like television, radio and print media, it also envisages the use of sponsored programs for the promotion of the business in the local area. The advertising plan also presents a detailed account of the media and the contents of the advertising plan that will be used to promote the business of the bank in the chosen location. II. Situation Analysis A. Current Marketing Situation NBK is the largest and most dominant financial institutions functioning in Kuwait. Apart from enjoying the highest credit rating in the Middle East, the bank has a most extensive regional and international network to meet the customer demands. The bank has subsidiaries and representative offices in main international and regional financial centers of the world and has ambitious plans for expansion into other regions where there is no presence of the bank at the moment. The strength of its financial position, the conservative approach to risk management and well diversified and high quality asset base and income sources characterize the bank's fundamentals of growth. Well-recognized and strong franchise, dominant market share, sophistication in technology and stable and capable management team are the additional features that have contributed for the growth of the bank over the period. The products and services being offered by NBK include a host of interest and non-interest bearing accounts, provision of credit cards and associated services, different types of loans to suit the choice of the customers, convenience of online banking and other customer packages suited for different kinds of customers. The bank serves different types of clients like privately-hel companies, public institutions,... In this essay the author describes how development of an advertising plan assures that the marketing dollars spent by an organization is utilized wisely in targeting the right type of audience. In that respect the advertising plan for a bank can be considered as an important tool in achieving the desired growth in the business of the bank. The effectiveness of the advertising by a bank can be improved drastically by a careful planning in advance of the media as well as the contents of the advertisements the bank proposes to use in order to convince new customers to come in and to reward the current customers so that they do not move into the competitors. In this context this paper presents the advertising plan for the National Bank of Kuwait for the promotion of its operations in Fairfax County, Virginia State of United States. While the advertising plan proposes the use of advertising media like television, radio and print media, it also envisages the use of sponsored programs for t he promotion of the business in the local area. The advertising plan also presents a detailed account of the media and the contents of the advertising plan that will be used to promote the business of the bank in the chosen location. Having established the advertising objectives, the next task is to set the advertising budget. The determination of the exact amount that needs to be spent on advertising is more an art than a science. There are a number of factors that influence the setting of the advertising budget.

Assess the impact of Export Processing Zones (EPZs) on consumers and Essay

Assess the impact of Export Processing Zones (EPZs) on consumers and employees in developing countries. Answers should draw on examples and theories of international trade taught on this module - Essay Example Export Processing Zones holds pregnant promises to developing countries, with the hope of enlivened economy through foreign direct investors. It is just fitting therefore to study how they have affected developing societies through the eyes of the consumers and the laborers. EPZs are also designed to generate jobs for locals. With the presence of foreign investors and with the usually cheap labor in developing countries, Export Processing Zones promise job opportunities and improvement. Aside from the locals directly employed in the EPZs, it also adds to employment through backward and forward linkages. Backward linkage is formed through raw materials and financing suppliers which are mainly locals while forward linkage is observed through the spending of employees of EPZs (Ahmadu). The ability to export products even by developing countries, and benefit that they gets from the trade is clearly described by David Ricardo in his theory of comparative advantage. According to Ricardo, even if a country has the absolute advantage in all products, meaning he is the most efficient among all countries in production, it will still be worthwhile to trade with another country, so that both would be benefitted (Mankiw, 1998). David Ricardo constructed a two-country, two-good example with one country having the absolute advantage in the production of both and using the concept of opportunity cost, he was able to conclude that even in this situation trade would make both better off as this allows each country to specialize in the product that he does best. The Labor condition, however, is also a question. EPZ workers are observed to receive lower wages than their non-EPZ workers counterparts. In Sri Lanka, for example, earnings of workers in the electronics sector are slightly lower than the national wages in the same jobs while in South Korea and the Philippines, payment for overtime works are tied to normal working hours (Ahmadu). Payment incentive schemes that include "demerit points" that affect wages and job security increased work hours and inensity (Ahmadu). This disadvatanges happens due to the absence of regulatory authorities in Export Processing Zones. Due to this adverse work condition, unionisation is prevalent among EPZs, although union activities are limited in some countries. In the Philippines, for example, strike are unathorized, based on the recognition that EPZs are very crucial to the country's economic success. On Employment: The Philippine Case The Philippines has four Export Processing Zones, found in the provinces of Bataan, Cebu, Benguet and Cavite. Among these are 16 government-administered regional industrial centres and 36 private-owned businesses. The EPZs has been strongly supported by the past administrations beginning from President Marcos up to the Arroyo Administration. A study of the Center for Applied Research and Library Services in the country, however, has revealed that EPZ has been discriminatory against women in terms of employment with women required to be single and college educated while men are not and that jobs that require higher skills are usually given to men

Barley production in the United States Essay Example for Free

Barley production in the United States Essay Share of US in global barley production is decreasing and about 1% drop can be clearly seen from 2000 to 2005. Currently US produces about 3. 5% of the total global production. European Union, Russia, Canada and Australia lead the pack. In US the barley is produced mainly in North Dakota, Montana, Idaho, Washington, Minnesota and South Dakota. These six states account for about 80% of the US barley production. The area under barley cultivation in these six states are 1. 05, 0. 80, 0. 56, 0. 21, 0. 12 and 0. 06 million acres for the states North Dakota, Montana, Idaho, Washington, Minnesota and South Dakota respectively in 2006 (fapri. missouri 2006). In US the area under cultivation of barley and wheat is continuously decreasing while that under corn and soyabean is increasing. Total area under barley cultivation has decreased from 9 million acres in 1991 to about 3. 5 million acres in 2006 and accordingly the total production of barley has also decreased from about 9 million ton in 1991 to just 4. 4 million ton in 2005. US production averages 400 million bushels per year with an annual value of $923 million as a raw commodity (1988 1997). In USA production of the malt barley is mainly in the western states. Of the barley consumed domestically, approximately 55% of the barley crop is used for animal feed 39% for malt production 3. 5% as seed 1. 7% in food products Total value of the annual barley crop is $184 million for barley and milled products $48 million for malt and malt extracts $332 million for beer. US production represents 5-10% of the world production. Largest importers of US barley are Japan and Mexico. Malting and Brewing It is imperative to examine the malting, brewing and fermentation process in primarily to understand the quality requirements for the barley to be use for production of beer. Various unit processes in production of beer are – making malt, drying and milling of malt, producing wort, brewing, fermentation, maturation and bottling. We will examine each of the unit processes in somewhat detail. In the malt house, barley grain germination is initiated by the uptake of water in a steeping vessel. The grain imbibes water during controlled cycles of water spraying or water immersion followed by aeration, until the water content of the grain reaches 42 to 48%. Water enters the grain via the embryo, and after approximately 24 hours, the first visible sign of germination is the appearance of the root, as a white chit. The grains are then transferred to malting beds where germination is allowed to proceed over a period of around 5 days. The speed of germination is controlled by temperature and aeration of the malt bed, while moisture content is maintained by spraying. Further embryo growth, with the appearance of rootlets and acrospires, can lead to root entangling. The grain bed is regularly turned with a rotating screw to prevent grains matting together. Green malt, produced after five days of germination, is kiln dried and partly cooked in a forced flow of hot air. Hydrolases produced during malting are partially inactivated during this process. Malt color, enhanced by kilning at higher temperatures, may be desirable for production of darker beer, but it leads to further heat-inactivation of hydrolases. The brittle malt rootlets are separated from the malt and utilized in animal feeds. The kilned malt is stable for storage and has a friable texture suitable for the milling process which proceeds brewing. The brew house consists of brewery buildings housing machinery and equipment for the production of wort. Processes taking place here include milling of the kiln dried malt, mashing, filtration and wort boiling. The malt is milled into fine grits to ensure good access of water to grain particles in the subsequent phase of beer production. Milling energy is a good indication of malt quality, where homogeneously modified malt has a lower milling energy. Malt may be supplemented with solid adjunct, i. e. a sugar source such as flaked or roasted barley, in order to impart specific flavor or colour characteristics to the finished beer. Milled malt is mixed thoroughly with two to four volumes of water to yield mash, and subjected to a process denoted mashing that fundamentally is an extension of malting with the action of various enzymes. Boiled, gelatinized starch from maize or rice grains may be supplemented as adjunct during mashing to achieve a higher content of fermentable sugars. At the end of the mashing operation, soluble substances and residual solid particles are separated by filtration into sweet wort and spent grains, respectively. Factors influencing mash filtration are complex and range from physical effects, such as particle size, to high viscosity caused by gum and protein aggregates. In the next process in the brew house, hops are added to the wort as a source of bitter substances, which are solubilized during wort boiling ( 1 h) and give beer its characteristic taste and aroma. In addition, wort boiling serves to denature enzymes and other proteins, sterilizes the wort, and yields a darker liquid which is an excellent medium for subsequent fermentation with brewers yeast. During the primary fermentation, the fermentable sugars, mainly maltose and glucose are converted to ethanol and carbon dioxide. This action is performed by the brewing yeast, which during the brewing process also produces many of the characteristic aroma compounds found in beer. At the end of the primary fermentation, the yeast cells flocculate and sediment at the bottom of the fermenter and can be cropped and used for a new fermentation. Not all yeast cells sediment; some will remain in suspension, and these cells are responsible for maturation of the beer. During this process the off-flavor, diacetyl is degraded to below the taste threshold. The fermentation characteristics of brewers yeast are strain-dependent and are genetically inherited. Much of the genetics of Saccharomyces yeasts has been elucidated, and the knowledge gained, forms the basis for breeding of brewing yeast. Thus, new types of beer with altered aromas can be produced with yeast strains selected through breeding. After fermentation the temperature is lowered and the beer is maturated for a period during which the off-flavor component diacetyl is assimilated by yeast cells. Mature beer is then chilled to a temperature of -2 oC for a couple of days. By doing so the colloidal stability of the beer is greatly improved due to precipitation of protein-tannin complexes, which are only sparingly soluble at low temperature. The beer is now ready for final stabilization, which removes further amounts of proteinaceous matter and/or tannins, and subsequent filtration. The bright beer so obtained, and adjusted to the correct carbon dioxide content, is now ready for bottling. When the residual yeast cells have been removed it is of utmost importance that oxygen uptake is reduced as much as possible, since oxygen will damage the flavor stability of the beer and, despite intensive stabilisation, also impairs its colloidal stability. Finished beer is either bottled or canned or filled into kegs. It may be tunnel pasteurized, flash pasteurized or aseptically bottled. In either case the beer must appear fresh, bright and without faults to the customer and hence the quality is a matter of great concern. The beer must also be free from micro-organisms to ensure wholesomeness and biological stability. The ethanol content must obey fiscal rules but is also of major importance for the flavor of the beer. This is further influenced by a wide range of compounds that may be present in even very small amounts. Visually the finished beer must form nice foam on pouring; it must have an attractive colour. Despite use of the choicest raw materials and careful brewing performance the beer is a fragile liquid, especially when not stored cold. The fine balanced aroma of fresh beer is eventually replaced by a less attractive smell and likewise the taste deteriorates. The basis for this decay is a matter of intense research.

Pestel Analysis For New Type Of Solar Panel Engineering Essay

Pestel Analysis For New Type Of Solar Panel Engineering Essay The purpose of this report is to investigate the external business environment for a new type of solar panel that can be fitted into UK homes to generate energy. The report consists of three parts. The first part of the report gives an introduction into solar energy, the present market size and serious market competitors. The second part presents the four key trends obtained using PESTEL analysis, identifying the factors affecting the start-up of a business. The third section reflects upon the future and the obstacles faced by the solar panel/technology industry in the UK. Information used in this report was gathered using internet services such as Google Scholar. All the websites used are referenced at the end of the report. 1.1 Solar Power and Solar Technology Solar energy was first used in the 1860s [1] by Auguste Mouchout, to produce ice by converting solar energy into mechanical energy. He later connected a refrigeration machine to this system to produce ice. In 1883, Charles Fritz converted solar energy into electrical energy. This was the biggest moment in the history of solar technology as scientists had finally found a ray of hope. Solar energy continued to develop in the 20th century. Solar panels were finally developed in 1954 at Bell Laboratories using silicon. By 1990, it was clear that non-renewal fuel would run out and it was essential alternative sources of energy were improved. In the 21st century, solar technology has improved many folds. The conversion rate of solar energy into electrical energy in 1954 was 6% [2]. The facilities present at the Sandia National Laboratories have a conversion rate of 31.25% [3]. Amorphous Solar Cells Crystalline solar PV holds close to 85% of the total market share, leaving the remainder to thin-films [4]. Which are used in a domestic environment. These can be either mounted on roof tops in UK or facing 90 degrees of south. Average solar electricity system cost  £12000 and per kW of electricity cost from  £5000  £8000 but this reduces with time as the system produces more electricity. 1.2 Advantages Producing electricity using solar power provides three main types of benefits: it benefits the environment, the user and the community. Solar power is considered a Green/Clean fuel and renewal. This helps slow down the effects of global warming and keep the environment clean. The benefits for a domestic user are: Cutting the energy bills of the household since electrical energy is being produced from a free source of energy (Sun). Once the initially cost of installation of solar system is covered, the household will have relatively low energy bills. An average UK household can save upto  £140 on energy bills/year [5]. It can provides 24 hour electric supply to a households situated in remote parts of UK If energy has been produced in excess by a domestic user via the solar energy system (SES), then it can be fed back into the national grid. This benefits the community, reduces the use amount of electricity which has to be produced using non-renewal fuels and provides finance for the producer. 1.3 Key UK based Market Competitors Various companies install Solar Electric System (SES) for domestic use. Various non-profit organisation such as Narec [6], Energy Saving Trust UK [7] and The Solar Energy trust UK, promote and support the projects undertaken by companies involved in the solar industry. Microgeneration Certification Scheme [8] ensures that all equipments and services used in the installation of a SES in a domestic surrounding is of the highest standard and is thoroughly examined. http://www.uk-ises.org/ Solar Essence Ltd is one of the leading companies which specialise in solar power/heating [9]. Solar Essence is a MCS approved installer of photovoltaic systems. They were heavily involved in the campaign which led to the Climate Change Act 2008. PV Systems established in 1982[10] is the leading provider for Photovoltaic (PV) Systems in the UK. PV Systems designed and installed UKs first fully integrated PV roof in Oxford, UK in 1995. Since then they have installed over 1000 PV Systems. They also work closely with companies such as Sony, Sharp, Mitsubishi and BP Solar; developing and installing smart PV Systems. PV Systems is too a MCS approved company; maintaining the highest standard of services. Energy Development Co-operative Ltd is a company based in Suffolk, UK since 1997. They specialise in providing off-grid solar systems by setting up SES in remote locations. They provide solar systems for various county councils in UK, Universities (Manchester), the BBC, Intel and many more such companies who are trying to reduce their energy bill. We can expect a boom in the Solar Industry in the next decade as more domestic and industrial users switch to green-fuel. Areas of UK, where sun light is available in abundance can expect new companies providing efficient alternative source of energy via the sun; to start operating in their areas as everyone is a winner in such a venture. 1.4 Market Size for Solar Power in the UK Solar energy can be potentially be a large scale/cheap energy provider for UK, especially in the summer months hence making more energy independent from the East. Across the world, the installing of PV increased from 6000 MW in 2008 to 7.3 GW in 2009. UK is expected to have a market size of 60MW in 2010. In order to get a better idea about potential market size for solar power in the UK for the next decade, a study was conducted by Energy Efficiency Partnership for Homes (EEPH). Here are the details: A method calculating the usage of Microgeneration technology was created for an earlier study on energy sources; this method was used by EEPH in order to predict the possible number of new installations of solar energy systems on yearly bases from 2010 2020. This method considered the peoples choice for microgeneration technologies. Below are the findings of the study: PV system is expected to have a market of 200,000units/year in 2020; consumers feel they would benefit greatly via Feed-in-tariff (FIT) and the capital cost to set up PV system could be covered via FIT. This is a very realistic with the improvement in the SES technology and funding from the government. In the present time, solar hot water systems are the most preferred choice(from all the microgeneration technologies presently) by domestic users of solar energy, but are expected to decline as other methods such are hot air technology improvise. The competition to sell SES is heating up in the UK. At present, there are three types of companies fighting for the top spot. Firstly the manufacturers, they are becoming more and more like wholesalers, hence affecting the business model of the wholesalers for solar systems. Manufacturers and wholesalers also have to fight large companies which specialise in installing solar systems. A price war is expected to drag the capital cost down for manufacturing, installing and maintaining. This is however an excellent news for the domestic/industrial consumers of solar power. 2 External Business Environment Analysis Using PESTEL The PESTEL model is made of 6 parts. Its designed to provide assistance to an individual or a group of people, making a business decisions. There are various elements (such as new laws and trade deals) which can affect an organisation; PESTEL is used to divide the elements affecting a business into 6 different categories. The six categories are: Political factors. Economic factors. Social factors. Technological factors. Environmental factors. Legal factors. This part of the report will help identify 4 key trends which are most likely to affect a new business in the field of solar industry. 2.1 Political: Government effect and projects This part of the report focuses on plans set by the government and trade associations; resulting in increased usage of renewal fuel, and predict the effect of these plans. The government has two main goals towards reducing the emission of carbon dioxide. They are: By 2020, aim to generate 20% of all British electric supply via renewal sources of energy and by 2050 cut the carbon dioxide emission by 60% for the UK. The present government towards these targets is shown in Figure 5. Earlier to the government announcement, in 2005 various trade associations consisting of over 550 companies addressed the issue of reducing carbon dioxide emission and increase the use of renewal fuels. By 2025 they expect 25% of UK total energy consumption to be produced using renewal sources of energy. [11] Figure 5[17] Shows the government progress towards its 2050 target A new government scheme, which is going to be introduced in April 2011[12] is set to announce that one in 10 UK homes will have a roof based SES. This will result in saying of upto  £900 a year for then household. The Scottish Government has a scheme promoting and proving grants for anyone using the microgenerator method for producing energy. The government are providing upto[13]  £4000, roughly 30% of the installing cost. As time goes on, more and more households will take up the idea of having PV on their roofs as time would also start running out for the targets set by the government. As UK recovers from recession presently, the young generation would see microgeneration technology as a attractive prospect(also the grant to cover the capital cost) as we might go through another recession in the next ~40 years and being about to reduce your bills in the recession, majorly helps out a household. 2.2 Economic: Prices of non-renewal fuel and average income This section of this report contains analysis of the effect of an increase in the cost of non renewal fuel and a increase in energy bills. It also reflects on the factors influencing financial the decision to invest into a microgeneration technology. A domestic household in the UK uses up about 1.5 to 3kW [13], and solar panels can roughly 50% of the domestic energy requirement. Presently most of the electricity using in the UK is produced by the burning of oil, natural gas and coal. This means an increase in a selling price of oil, natural gas or coal would directly increase the energy bills of a UK household. Figure 1.0 shows the increase and decrease of oil prices in the UK. The X-axis should a time line and the Y-axis shows price/gallon. In the year 2008, energy bills were considered to be at their highest point, especially August 2008. In the next 18 to 20 months, the wholesale price for oil, natural gas and coal fell by 15% 20%. This resulted in Figure 1 Graph displaying the average oil price/month from 2005 ~2010 [14]. In the year 2008, energy bills were considered to be at their highest point, especially August 2008. In the next 18 to 20 months, the wholesale price for oil, natural gas and coal fell by 15% 20%[15]. This resulted in the decrease of electricity prices by a similar margin for retailers. As we continue for relay on limited non-renewal fuels to provide energy, eventually the price of non-renewal fuels will increase, also increasing the average energy household bill. This drive in prices will result in an increase of the usage of renewal fuels, and over time the capital cost to setup will reduce due to improvements in technology, increase in efficiency and competition. New customers in the solar industry will mean a much needed funding will start becoming available in order to research further, the field of solar technology and also lead to a clean fuel based UK. 2.3 Social: Awareness about clean fuel This part of the report reflects on the present efforts being made in order to raise awareness about renewal/clean fuel in the British society. The report also reflects upon the effects of non-renewal sources of energy and their effect on the climate, e.g. Global warming. It is believed that if all of the sunlight reaching planet earth each day was converted into electricity, then the amount of electricity produced would be same as supporting the energy consumption on planet earth, many times over the usual consumption. More and more energy consumers across UK are now keen on using renewal sources of energy. This is due to the various publicity campaigns on saving energy and recycle waste making the public a lot more conscious about their behaviour towards the environment. Things such as the melting of polar ice caps due to global warming and extinction of species of various animals due to unsustainable environment has raised some important questions about human behaviour towards the environment. Figure 2 shows that change in average temperature of Central England compared to the average Global temperature. Figure 2 shows a steady increase in temperature in Central England. It is further expected that the average temperature will rise by 1.4 to 5.8 ° C [16] by the end of the 21st century. In order to keep living in a sustainable environment, we need to change our habits: Recycle close to 100% of the waste Raise awareness about sustainable environment in schools and offices. Use energy saving methods while carrying out day to day tasks. Increase in media coverage about the latest developments in the environment. Better grants and facilities available for a domestic user to switch to solar energy from a non-renewal source of energy. More and more people are now trying their best to reduce their carbon footprint to its minimum. There are various tools available which help you calculate your carbon footprint. Using energy saving light bulbs. Figure 5 provides some evidence that the British people are becoming educated about sustainable living and changing their habits as the carbon dioxide emission is on a decrease. Government is now also educating school children on green fuels and the effects of global warming on our environment by making it part of their education system. This is exceptionally good since those children will already be aware of the issues affecting our environment and will prefer renewal sources of energy as they are aware of the impact on non-renewal sources of energy on the environment. The market prospect looks positive for renewal sources of energy in the next decade, as various projects raise awareness about the effects of carbon dioxide emission on our environment. Both the domestic and the industrial sector are now changing their behaviours towards the environment and government across the world are seriously promoting renewal sources of energy as our environment could be in jeopardy if nothing was done to sustain it. 2.4 Technology: Efficiency rate One of the reasons people do not readily take to renewal sources of energy such as solar power is because they do not consider them to be 100% reliable and have a low efficiency rate (converting solar into electricity). Since 1860, scientists have been trying to address the problem of efficiency rate for solar energy. The solar technology has advanced many folds since 1860, which have made SES, affordable, reliable and low maintenance. Solar technology has been integrated with the thermal-chemical technology [18] in order to increase its efficiency. This hybrid allows users to store heat energy from the sun and convert it to electricity whenever required. This prevents from the loss of heat which was a major problem with traditional SES as they use to lose heat if it was stored for later use. Another advancement in the solar industry has been of the development of the Power Sticker. A power sticker boosts the energy output of a SES by up to 10% [19]. A power sticker sticks on top on a solar cell and prevents solar light from reflecting off from the top of a cell hence trapping the maximum about of sun light. MAKE MY OWN GRAPH ON THE NUMBER OF SES EXPECTED TO BE SOLD BASED ON OIL PRICE [1] http://facts-about-solar-energy.com/solar-energy-history.html [2]http://en.wikipedia.org/wiki/Solar_thermal_energy#Conversion_rates_from_solar_energ y_to_electrical_energy [3] http://www.sandia.gov/ [4] http://www.solar-power-answers.co.uk/solar_cell_types.php [5] http://www.electronicsweekly.com/Articles/2010/08/04/49207/uk-is-fastest-growing-solar-energy-market.htm [6] http://www.narec.co.uk/ [7] http://www.energysavingtrust.org.uk/About-us [8] The Microgeneration Certification Scheme. (2009). Welcome to the Microgeneration Certification Scheme website [online]. Available from: [cited 23/02/09] [9] http://www.ethical-junction.org/profile/solar_essence [10] Department for Business Enterprise Regulatory Reform. (2009). Renewable Energy [online]. Available from: [cited 22/02/09] [11] British Wind Energy Association. (2005) BWEA press release [online]. Available from: [cited 22/02/09] [12] http://www.financialadvice.co.uk/news/household-bills/87515-uk-government-offers-incentives-for-renewable-energy-supply.html http://www.direct.gov.uk/en/Environmentandgreenerliving/Energyandwatersaving/Renewableandlowcarbonenergy/DG_072593 [14] http://www.thisismoney.co.uk/oil-price [15] http://www.theenergyshop.com/getTariffUpdates.do;jsessionid=DB5D90222582827E01DABE3170A06719 [16] http://www.decc.gov.uk/en/content/cms/statistics/climate_change/impacts_cc/impacts_cc.aspx [17] http://www.decc.gov.uk/en/content/cms/statistics/climate_change/gg_emissions/targets/targets.aspx [18] http://www.alternative-energy-news.info/mit-thermo-chemical-solar-power/ [19] http://www.alternative-energy-news.info/power-sticker-boost-solar-power-generation/